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Intellectual Property & Branding

A collection of 77 posts
The Benefits of Strong Trademark Protections
Startup Central

The Benefits of Strong Trademark Protections

At its core, trademark protection secures the legal right of a business to use a specific symbol, phrase, or design to represent its goods or services, ensuring that others cannot use a similar mark that might confuse customers. In today’s competitive business landscape, the benefits of robust trademark protections
24 Mar 2025 6 min read
Trademark Strategies: Safeguarding Your Startup's Brand
Startup Central

Trademark Strategies: Safeguarding Your Startup's Brand

Introduction to Trademark Protection Trademark protection serves as a cornerstone for safeguarding a company's brand identity. But why is it crucial for startups to seek such protection? Trademarks not only allow a business to differentiate its products and services from those of competitors, but they also build brand
02 Oct 2024 2 min read
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