DTC Brands FTC Fake Reviews & Endorsement Compliance: A Checklist for DTC Brands The FTC's 2024 Consumer Reviews Rule imposes civil penalties up to $51,744 per violation for fake reviews, undisclosed endorsements, and review suppression. Here's what DTC brands must do now.
Founders ADA Website Accessibility Compliance: A Founder's Guide to the 2024 DOJ Rule and Demand Letters Most founders assume mobile-friendly means accessible. It doesn't — and courts are enforcing WCAG 2.1 AA against DTC brands and SaaS startups with increasing frequency.
Founders FTC Click-to-Cancel Rule Compliance: What DTC and SaaS Startups Must Do Now The FTC's Click-to-Cancel Rule was vacated by the Eighth Circuit, but enforcement hasn't stopped. Here's what DTC brands and SaaS startups must do for subscription billing, free trials, and cancellation flows under ROSCA, state laws, and class action risk.
Founders Amazon Seller Agreement Red Flags: What You're Actually Agreeing To Amazon's Business Solutions Agreement has real teeth: 90-day payment holds, perpetual IP licenses, de facto price parity enforcement, and immediate suspension with no appeal outside Amazon. Here's what's buried in the terms you already agreed to.
Founders FTC Endorsement Rules for Product Sellers: Reviews, Affiliates, and Influencer Campaigns Most DTC brands know they need disclosures. Fewer know that review gating is a federal violation, that #ad in a bio isn't enough, and that the FTC has levied multi-million-dollar penalties against fashion and beauty brands for exactly these mistakes.
Founders Product Liability for DTC Brands: When You're the Importer, You're the Manufacturer Most DTC founders assume their factory contract and supplier insurance protect them. They don't. US law treats importers as the manufacturer when the foreign supplier is unreachable — strict liability, CPSC reporting duties, and recall costs all land on the brand.
Founders Subscription Billing Compliance: ROSCA, the FTC Click-to-Cancel Rule, and What DTC Brands Must Do Now The FTC's 2024 click-to-cancel rule was vacated by the Eighth Circuit in July 2025 — but ROSCA, Section 5, and state automatic-renewal laws remain fully operative. This guide covers what DTC brands and subscription operators need to know, from California's AB 2863 to the $100M Vonage settlement.
