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A Startup’s Guide to FTC Endorsement Guidelines (16 CFR Part 255): Ensuring Transparency in Endorsements and Testimonials
Startup Central

A Startup’s Guide to FTC Endorsement Guidelines (16 CFR Part 255): Ensuring Transparency in Endorsements and Testimonials

Table of contents Loading the Elevenlabs Text to Speech AudioNative Player... Introduction to the FTC’s Endorsement Guidelines The Federal Trade Commission (FTC) published the Endorsement Guidelines (16 CFR Part 255) to protect consumers from deceptive or unfair advertising practices. At their core, these guidelines require endorsements and testimonials to
4 min read
Fund Formation Essentials: A Comprehensive Guide for Startups and Emerging Fund Managers
Business Formation & Corporate Governance

Fund Formation Essentials: A Comprehensive Guide for Startups and Emerging Fund Managers

Table of contents Loading the Elevenlabs Text to Speech AudioNative Player... 1. Introduction to Fund Formation Startups and early-stage fund managers form investment vehicles to pool capital, diversify risk, and access a broader investor base. Funds enable systematic deployment of capital into a portfolio of assets—ranging from equity stakes
4 min read
How Many Shares Should You Authorize in Your Certificate of Incorporation? A Startup’s Complete Guide
Business Formation & Corporate Governance

How Many Shares Should You Authorize in Your Certificate of Incorporation? A Startup’s Complete Guide

Table of contents Loading the Elevenlabs Text to Speech AudioNative Player... 1. Introduction When incorporating, one of the first strategic decisions founders face is setting the number of authorized shares in the certificate of incorporation. Authorized shares define the maximum stock your company can issue, directly affecting fundraising flexibility, employee
3 min read