Promise Legal Insights
A Startup’s Guide to FTC Endorsement Guidelines (16 CFR Part 255): Ensuring Transparency in Endorsements and Testimonials
Startup Central

A Startup’s Guide to FTC Endorsement Guidelines (16 CFR Part 255): Ensuring Transparency in Endorsements and Testimonials

Introduction to the FTC’s Endorsement Guidelines The Federal Trade Commission (FTC) published the Endorsement Guidelines (16 CFR Part 255) to protect consumers from deceptive or unfair advertising practices. At their core, these guidelines require endorsements and testimonials to be honest, clear, and supported by evidence. Whether you’re a
4 min read
Fund Formation Essentials: A Comprehensive Guide for Startups and Emerging Fund Managers
Business Formation & Corporate Governance

Fund Formation Essentials: A Comprehensive Guide for Startups and Emerging Fund Managers

1. Introduction to Fund Formation Startups and early-stage fund managers form investment vehicles to pool capital, diversify risk, and access a broader investor base. Funds enable systematic deployment of capital into a portfolio of assets—ranging from equity stakes in growth-stage companies to special situations—while providing investors with professional
4 min read
Amazon Trademark Attorney: Protecting Your Startup’s Brand on Amazon
Intellectual Property & Branding

Amazon Trademark Attorney: Protecting Your Startup’s Brand on Amazon

1. Introduction For startup founders and small business owners, registering a trademark on Amazon is a foundational step toward protecting and building a strong, recognizable brand. Trademark registration: * Establishes a legal framework to protect your brand identity from infringements. * Fosters consumer trust by signaling consistent quality and reliability. * Enhances market
3 min read
How Many Shares Should You Authorize in Your Certificate of Incorporation? A Startup’s Complete Guide
Business Formation & Corporate Governance

How Many Shares Should You Authorize in Your Certificate of Incorporation? A Startup’s Complete Guide

1. Introduction When incorporating, one of the first strategic decisions founders face is setting the number of authorized shares in the certificate of incorporation. Authorized shares define the maximum stock your company can issue, directly affecting fundraising flexibility, employee option pools, corporate housekeeping, and even state franchise taxes. Choose wisely
3 min read